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Bull's Blood from Szekszárd

Hungarian title:

Szekszárdi Bikavér

Artist: Size:
Unknown artist Double Tram poster (cca. 24 x 34 cm)
Year: Condition:
1930s Very good, tears along the border, tiny paper loss on the top left corner and a fold mark on the bottom right corner
Material:
Paper, offset.

Price: $150


Description:

Poster to promote Szekszárdi Bikavér, a Hungarian type of red wine. Size: 24 x 34 cm.

The Hungarian wine Bikavér - Bull's Blood if we translate it literally - strarted to be produced at the end of the 19th century. Szekszárd was one of the places where it was done and the other was Eger. The first literary reference to wine in Szekszárd is from 1846 in János Garay’s poem Szekszárd wine-song. Hungarian wine started to acquire international acknowledgement but the Communist system's reorganization of agriculture and economy broke its rise and it is only today when the wine industry of Hungary is starting to wake up after the collapse caused by the Socialist actions. 

This poster was not designed specifically for the Szekszárd Bull's Blood, but for the Cooperation of Wine Producers of Szekszárd. This cooperation was established between the two world wars, and thanks to it the wine was easy to sell even in the times of the economic crisis. The cooperation organized tours from Budapest on every weekend to Szekszárd and wine tastings in bigger cities. The playful rhyme used as a slogen of this poster was written in these times:'Szekszárdi Bikavér is worth more than medicine, the one who drinks it lives until he dies'. The same design was used for different drinks produced by them. The frame made of the Hungarian tricolor, the hussar, the bottle, the medals on the top and the clusters of grape are fix motives. The text was altered on each advertisment depending on the drink it was promoting. The cooperation was active until 1948 and then was wrecked by the communist dictatorship.