Convenience food. Now there are already 36 different types of us! For the service of the working class!
Már 36-an vagyunk! Készétel. Nagy választékban a dolgozók szolgálatára!
|Gönczi Gebhardt, Tibor||Double Tram poster (cca. 24 x 34 cm)|
Canned food or convinience food was originally developed in the 19th century to supply the army. These food have a longer shelf life, does not need extra preparation and easy to transport. The domestic use of the product begun after World War II, when canned food manufacturers wanted to get rid of the leftover, hence they started to sell them. The product quickly became popular due to the ease of preparation.
Following the Second World War the socialist state found the solution for the housing issues in building block of flats. These type of houses - made after the Soviet model - had very tiny and not practical kitchens what was explained with the ideology that in the communist countries women and men were both working. They ate at their workplace, while the children ate at school. Convinience food seemed to be an ideal solution for the weekends and holidays, thus the products were strongly propagated. In this sense, convinience food fitted the communist ideology: it was suitable for catering a large number of people thus they didn't need to prepare food at home in their inconvinient kitchens.
Both the slogan and the graphic design are typical socialist: 'Convinience food: serves the workers'. The great variety of the product is lining up while the workers are hailing them. The depiction of the workers is typical of the era; they are happy and strong, standing with a straight back.