Purity Washing Powder

Hungarian title:

Tisztaság mosópor. Kényes holmi? ...Tisztaság-ban kell kimosni!

Artist: Size:
Unknown artist A1 1 Sheet (cca. 55 x 84 cm)
Year: Condition:
1963 Near mint, fold marks.
Paper, offset.

Price: $200


'Delicate fabrics? ...Use Purity to wash them!'

Lovely commercial poster from the 1960s. The colourful design depicts a bag of the product with its cheerful packaging design and a beautifully floating white dress. The Hungarian slogan also rhymes, which was a favoured tool of commercial designers in the period as well as the cartoon-like style. The contrast between the light blue and the black colours makes the composition very eye-catching. The design of the packaging was also used for another Purity washing powder advertisment  three years earlier.