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Röltex is 20 years old

Hungarian title:

20 éves a Röltex

Artist: Size:
Simonyi, Emőke A1 1 Sheet (cca. 55 x 84 cm)
Year: Condition:
1969 Fine, fold marks, light creasing and a few small tears along the borders.
Material:
Paper, offset.

Price: $400


Description:

Poster for the 20th anniversary of Röltex company. 

Röltex company was founded in 1949 and was dealing in small-wears. The company is still existing, however it is not as successful as it used to be and many shops have been closed and according to its status today the company is about to terminate for good. During the Socialist times small-wears were much more popular than they are today, due to the simple fact that the variety of the affordable ready-made clothing was very limited, thus women preferred making their own clothing at home if they wanted a style not available in retails. 

The poster is very decorative and vivid. Two identical ladies with different hair colours are walking with their bags full of goods bought in Röltex. The designer of the piece, Emőke Simonyi, was a member of the artist group Quintett alongside István Bakos, Kálmán Molnár, József Pecsenke and Károly Schmal. The influence of pop art is clearly visible on the poster: the strong colours (green, yellow, red, pink and blue) and the strong contours.