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The best known tobacco products of Nikotex

Hungarian title:

A Nikotex legismertebb gyártmányai

Artist: Size:
Végh, Gusztáv Pre-war 1 Sheet (cca. 63 x 95 cm)
Year: Condition:
1942 Good, extensive paper loss restored, backed on linen.
Material:
Paper, lithography.

Price: $300


Description:

The poster presents  the products of the Hungarian Royal tobacco excise. The text on the bottom of the poster explains that thanks to new manufacturing processes, these cigars and cigarettes are not unhealthy at all. It says:  "We have substracted 40-65% of nicotine, 50-60% of ammonium from the tobacco of Nikotex products. This prevents the creation of a variety of combustion products, like Pyridine, Pyrrolidine, Nicotelline in harmful quantities."

The design is very neat. the designer Gusztáv Végh was an important commercial poster designer between the 1910th and  1950s. It was in the 1940s when he started to make commercial pieces, before that he made exhibition, health care and other designs. 

This poster is a beautiful example of Végh's commercial pieces. In front of a brown background the artists placed a variety of cigarettes produced by Nikotex. He did not apply perspective on this composition. he drew the axonometric picture of the figures which makes the image modernist.