Videoton radio and television

Hungarian title:

Videoton rádió és televízió

Artist: Size:
Bánó, Endre A1 1 Sheet (cca. 55 x 84 cm)
Year: Condition:
1968 Fine.
Paper, offset.

Price: $180


The poster advertises Videoton, the Hungarian electronics manufecturer. Videoton was established in 1938. In 1950 the company was nationalized, became state owned. It developed, manufactured and sold Videoton branded consumer electronics, IT and defence electronics products.

The poster was made with photomontage technique. In the middle the photography of an athlete appears in the shape of  a television. Bánó, the artist often designed posters for electronic devices. This piece's main idea is based on a witty play with the slogan and the image: 'the winner brand is Videoton'