Basch Árpád

Important artist of early Hungarian poster art. He trained under Simon Hollósy in Munich, then in Budapest, and later under Jean Paul Laurens in Paris. After returning to Budapest he became the art editor of the Magyar Genius periodical. He painted several advertising designs and showed them on the Millennium Exposition in 1896.

His principal occupation was watercolor decorative painting. Besides, he also designed posters from the beginning. His style combined historicism and classical elements with stylistic elements of Art Noveau. His most famous design is for “Kühne” from 1899, which became a part of the Maîtres de l'Affiche series.