ifj. Richter, Aladár
Richter was an important poster artist primarily during the 1920s and 1930s . His style was most typical of art deco and modernist. In addition, he also worked as an architect and interior designer.
Between 1920 and 1925 he was studying at Iparművészeti Iskola (School of Applied Arts) in Budapest, later he travelled to Italy, Germany, and around the Balkan area to study. Richter published several albums of his etchings, and exhibited his graphic works in Műcsarnok (Kunsthalle). He designed the building of the tourism office of Budapest in Vienna and the Advertising Company’s building in Budapest. He organised the Association of Applied Artists of Hungary, and was the president for years.
His first posters present the modern, constructivist style that was popular in the 1920s in Budapest, thanks to the brilliant works of Berény, Bortnyik and Kassák. Richter’s early works apply this clear and effective style of design.
He soon realized the end of this tendency and changed his style around the early 1930s. His designs became picturesque and decorative. In this period, his style was close to Konecsni’s classicism. Richter also started to use paint-spraying gun at this time, which resulted in the softening of shapes in his designs. This light and elegant manner was a main tendency of the art deco poster art. Richter became the master of tourism posters – which at that time became an important agenda for the governments in Europe. He had a sense to reproduce the beauty of landscapes and cities in a stylized art deco design; with a very modern and elegant approach. .