This is fashion - State Department Store

Hungarian title:

Ez a divat - Állami Áruház plakát


A1 1 Sheet (cca. 84 x 59 cm)




Fine, light fold marks and wear, discolouration, paper loss at lower right border.


Paper, offset lithography.

Price: US$600


This is fashion - State Department Store is a 1967 vintage Hungarian mid-century modern advertising poster designed by Magda Vorosmarty.

Decorative fashion poster from the 1960s. It was created for the National Department Store. The design depicts a female figure. Her appearence reflects the popular fashion style of the period. The typographic design is also colourful and varied, matching the atmosphere of a fashion department store.

National Department Store was a nationalized chain in the socialist era, founded in 1949. These stores had a different system from those shopping centres known today, as they didn't have numerous little shops of different brands, but they functioned as one big economic unity and they had several departments for women's wear, men's wear, shoes, technical goods, presents and souvenirs, toys, etc. This work was aimed to motivate the audience to buy slopwork for the spring in these stores. Slopwork was very typical of the socialist era. The economic state of the country had undergone a great setback in production, so the bad quality, but cheap mass-production appeared.

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