Gschwindt liqueur specialties

Hungarian title:

Gschwindt likőr különlegességek plakát

Artist:

Földes, Imre

Size:

Pre-war 1 Sheet (cca. 63 x 95 cm)

Year:

1930s

Condition:

Fine, restored tears and paper loss along the borders, small stains.

Material:

Paper, intaglio.

Price: $6000

Description:

Original Hungarian vintage commercial poster from 1938 by Imre Földes.

Gschwindt is one of the oldest liqueur factories of Hungary, established in 1856. The company manufactured products that were very popular at the time. This poster promotes 'Aqua Vitae'  one of their leading good. They said it was the water of life and was made with secrets of the monastery and special herbs. The muscular, divine looking man on the poster breaks through the gloomy period of the old liqueurs and simply runs over the old bottles. He brings the light and Aqua Vitae on his cart pulled by his heavenly white horses. The figure resembles Helios, the God of Sun in Greek mythology, who drove his golden chariot every day across the sky. 

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