IBUSZ - Summer at Lake Balaton

Hungarian title:

Nyár a Balatonon - IBUSZ

Artist:

Unknown artist

Size:

Tram poster (cca. 17 x 24 cm)

Year:

1957

Condition:

Near mint.

Material:

Paper, offset lithography.

Price: US$280

Description:

Tram poster advertising IBUSZ travel agency. IBUSZ is an abbreviation for Idegenforgalmi Beszerzési Utazási és Szállítási Rt., that is, Tourism Procurement Travel and Transport PLC. in English. The company was established in 1902 and was nationalized in 1949. The company offered many services to tourists to help them with their travels, these services included hotel bookings. 

This poster advertising this service. The text says: 'The hotels at Lake Balaton are waiting for their guests. Book your hotel at IBUSZ.' The atmosphere of the poster is very pleasant - just like spending your holiday at Lake Balaton: a happy couple is walking in the lake carrying their dotted ball while the sun is shining and there are no clouds on the sky. The cheerful atmosphere, the vivid colours and the contrast of blue and yellow make the poster full of life.

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