Mirjam cigarettes - Pleasant, tasty, light!
Tram poster (cca. 17 x 24 cm)
Mirjam cigarettes - Pleasant, tasty, light! is a 1957 vintage Hungarian advertising poster designed by Janos Macskassy.
This piece is a simply elegant and a highly decorative composition, using delicate lines and an airy poster style. Facial lines of a female figure are outlined by the fume of a cigarette, what's more, the figure also smokes a cigarette. Two different variants of Mirjam cigarette can be seen on the right corner of the composition, one in blue and one in pink packaging. The light, airy character of the design is parallel with the aimed message of it: these kinds of cigarettes are pleasant, tasty and light.