Gyula Futo coal in bags
Futó Gyula szén zsákoban még aznap
|Bortnyik, Sándor||Advertising slip (cca. 6 x 13 cm)|
|1926-1929||Fine, small paper loss at the top.|
Futo is a surname which means 'Runner'. The graphic design was also printed in larger format.
The author of the design, Sándor Bortnyik was the leading figure of modernism in Hungary, together with Lajos Kassák. At the end of the 1920s the advertising life in Budapest was restructured and, tenders were announced and the winning posters were exhibited. People realized the importance and artistic values of poster art. This was the era when modernism emerged in the country and it coexisted with another very popular, yet different style, the art deco.
The text on this advertising slip says: Coal in bags, in a day. Your order can be placed at your local greengrocer's. The composition is clearly modernist: the repetitive pattern, the blue and red colours, the diagonal arrangement of the figures and the typography. Simple, minimal, geometric, yet an exteremely decorative piece from one of the most deterining period of Hungarian visual culture.