Description:
Decorative Art Noveau brochure of four pages for the lexicon of Pest News. The brochure is printed on both sides and once folded.
The text on the top says that a new discount was available for the subscribers of Pest News. Instead of 20 pengős (the money of HUngary at the time) the price was 6 pengős. The Pest News was first published in 1838, however, that was the 4th type, that is, it was preceeded by three versions of the journal which did not last long. After several changes in the ownership and other respects, the fourth was the version which could live until 1944. This was the first paper to stand on exclusively business grounds, staying away from politics to attract a wider audience. It was a popular paper among the liberal intellectuals of the time. After a short while it expressed its sympathy with the governing party, but when Kálmán Széll became the prime minister, Pest News shifted to the opposition side. The journal was revolutionary in a sense that this was the first paper where not the editors defined the attitude of the paper but the publisher. It was half a size but twice the number of the pages of the other newspapers of the time, and it was the first one where advertisments were published.
The brochure has a lexicon on the cover which was published by the Pest News. According to the poster the lexicon was 1200 pages long and the picture is the life-sized image of it. The inside of the brochure describes the lexicon, the many advantages of it. For example: why is it so easy to use? Why it is so richly illustrated? Why it is the freshest? etc. The back side tells the price and the delivery details.
