Vienna Fair 1940

Hungarian title:

Bécsi Vásár 1940 március 10-16.

Artist:

Schafler

Size:

Pre-war 1 Sheet (cca. 95 x 63 cm)

Year:

1940

Condition:

Fine, light fold marks and wear, small hole.

Material:

Paper, stone lithography.

Price: US$1200

Description:

Vienna Fair 1940 Austrian and German art deco event advertising poster designed by Schafler.

In 1921, in the wake of World War I, the first Vienna Trade Fair was held, as trading and the movement of goods between the Central European nations, many of whom had been devastated during the conflict, was considered of vital interest to all. Spread out all over the city, the Fair quickly became a center of trade, a meeting place for many diverse cultures, and a central part of life in Vienna. The bold and dynamic Austrian poster offered here reflects the realities of life in Vienna in 1940, two years after the German occupation and annexation of Austria in the Anschluss of 1938, as revealed in the presence of the National Socialist eagle atop the official "WM" ("Wien Messe") symbol of the fair.

This stark imaged vintage 1940 Austrian Art Deco advertising poster for the Vienna International Fair is a rare and original piece of poster history. A bright poster with visible wear along the edges and fold lines, including some tanning, light crimping, and creasing. There is also a tiny smudge in the upper right border, some separation on the cross folds with light chipping in the upper one, and a faint full-length horizontal scratch in the upper area just above the top fold. Folded but in excellent condition, this is a great example of the striking design work produced by Germany during the war and will make a fascinating addition to any collection.

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