"Franck chicory coffee". Hungary, around 1910-1920. Offset print on paper. One sheet. Printed on one side. 22,5x14,5 cm. Decorative old-fashioned design.
The history of coffee substitute products is as old as the history of coffee itself. Coffee drinking spread the world between the 15th and the 18th centuries. However, the expensive price, the complicated ways to get it or the absolute lack of the product were the reasons of looking for a substitution. Several raw materials were used for coffee substitutes, such as rye, barley, malt, etc, and the chicory plant. It is still the most common basic commodity of coffee substitute products nowadays. Franck was one of the most widespread coffee substitute in Hungary. This ephemera is a perfectly preserved packaging of it.