Flora turpentine soap
Tram poster (cca. 17 x 24 cm)
Fine, dirt, light creasing and small paper loss at the upper right corner.
Paper, stone lithography.
Flora turpentine soap is a 1930 vintage Hungarian Modernist advertising poster designed by Robert Bereny.
Bereny, an important painter, was also one of the masters of Hungarian poster art.
He was a member of the most significant Hungarian avant-garde painter group, the "Eight" (Nyolcak). In 1919 he designed the well-known propaganda poster (To Arms! To Arms!) for the Hungarian Soviet Republic in 1919. After the fall of the regime, like numerous other people who were found guilty for propagating the leftist movement, he was forced to emingration. He spent a few years in Berlin, then in 1925 the Hungarian government declared amnesty for everyone involved with the Soviet system, thus Berény could return to his homeland. Similarly to his friend and colleague Sándor Bortnyik, he did not cease painting but it was hard to make a living as a painter. Being exceptionally talented, they both got numerous commissions as graphic designers to create advertisements what provided them possibility to earn their subsistence.
Berény applied constructivism and Bauhaus on his commercial posters. Him, and Bortnyik were the leading figures of the modernist trends in Hungarian poster art.
Berény’s modernist posters are outstanding works of the age, and are known world-wide.
This poster of his carries the typical characteristics of modernist graphic design. The diagonal arrangement of the composition, the stylized, dynamic figure that breaks into the picture and the geometric, flat shapes. The colours are harmonic, the character's skin matches the package colour of the advertised product.