Budapest International Fair 1970
A3 (cca. 30 x 42 cm)
Fine, fold marks, creases along the border.
Paper, offset lithography.
Gábor Papp created his famous design based on typographical elements for the Budapest International Fair 1970 (Budapesti Nemzetkozi Vasar 1970). The numbers 7 and 0 are perfectly synchronized with a harmonic typography. The 0 forms a Hungarian national symbol, the cockade, showing the national colors.
Gabor Papp was one of the most famous graphic designers in Hungary, who was influenced by the Swiss typographic design /International Typographic Style in the 1960s. The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text.(source: wikipedia.org)