Hegyalja Week and Fair - Sárospatak - Hegyalja and the neighbourhood of Tokaj is one of the most important wine-growing regions in Hungary. This region produces the world famous Tokaji dessert wine. This interesting poster mixes tradition and humor to popularize this Tokaj wine festival and fair.
The composition shows two classic Hungarian men in traditional clothing sitting at a teble. Above them a huge barrel supplies them with unlimited amount of wine. At the bottom the text says that there was a 50% descount for those who travelled to Tokaj by train. This was a common tool to motivate people to leave their hometown and travel inland.
Publisher information: Budapest, Bartha Rezső, late 1950s, Plakát- és Címke Nyomda Bp. Török Mihály