The poster promotes shirts that are made of synthetic material and needed no ironing, hence the image of the locked iron on above the shirts.
The composition is mainly monochrome, however the pink details and the indigo blue stripe in the middle add extra colours that determine the atmosphere of the image.
FÉKONpress was a man shirt manufacturing company, the very first on the socialist Hungarian clothing market to pay attention to quality. This brand was the first to produce more elegant shirts when the market was flooded by flannels. The brand's emblem was the embroidered black tulip that also appears on this poster.