Look around before you step on the road
B2 (cca. 50 x 70 cm)
Fine, light fold marks and wear.
Paper, offset lithography.
You will not find yourself in a situation like this… if you look around before you step on the road. Clear and modern retro poster for a governmental safety campaign. The composition is built up of flat shapes; the anonymous author used the contrast of black, red and white colors. The horizontal lines behind the cars create the impression of dynamism.
In the 1950s and 1960s many campaigns were organized by the government that intended to ensure the safety of people: the government thought about the safety of work and travel, and carefully explained the people how to behave in these everyday situations. These posters can be seen today as mementos from a system where people were being kept in constant fear.