Lia penguin

Hungarian title:

Lia pingvin


Gaál Mátyás


Small poster artwork (cca. 11 x 15 cm)


around 1948


Fine, light wear.


Paint on cardboard.

Price: US$1200


Lia penguin is an original vitage poster maquestte from 1948 by Matyas Gaal. 

The design centers around a penguin figure holding a huge light-blue package, in front of a bright, homogenous yellow background. Its legs are spreaded, it is standing in front of the viewer, looking to the left and pointing with one wing towards the ‘LIA’ inscription. The package shows an image about the same penguin figure in the same posture surrounded by the same elements – making it a meta picture. This was a favoured tool of commercial designs, which on one hand made it possible to use the same graphic for a poster and for packaging, on the other hand, it gave an extra charm and humour to the design.

LIA was most probably a chocolate brand of the time as sweets products commonly had advertisements and package designs with adorable animals to attract the main targets, consumers children. Gaal made a nice and catchy commercial poster mockup here in the popular light-hearted and playful style of the interwar period. 

Similar items