Pressure cooker cooks better than anything
A1 1 Sheet (cca. 55 x 84 cm)
Fine, light fold marks.
Paper, offset lithography.
Original Hungarian vintage commercial poster from 1965 by Gyozo Szilas.
Pressure cooking is the process of cooking food, using water or other cooking liquid, in a sealed vessel known as a pressure cooker. Pressure is created by boiling a liquid, such as water or broth, inside the closed pressure cooker. The trapped steam increases the internal pressure and allows the temperature to rise. After use, the pressure is slowly released so that the vessel can be opened safely. Pressure cooking can be used for quick simulation of the effects of long braising. Almost any food that can be cooked in steam or water-based liquids can be cooked in a pressure cooker. (source: wikipedia.org)
The text on the poster is a word play in Hungarian. 'Mindent lefoz' literally means that it can cook anything. The expression is also an idiom meaning that it can outplay everything. Another play is apparent in the composition, as the word 'kukta' also has a double meaning: it means pressure cooker and the cook's helper as well, hence Szilas displayed the advertsied product in front of the hat of the cook's helper.