Custom Tailor Shops of the Small-scale Clothing Cooperatives

Tram poster for the custom tailor shops of the small-scale clothing cooperatives. The slogan says that 'every piece of clothing is the masterpiece of small-scale labour' .

In the 1950s and 60s in the Socialist countries brands and wide selection of goods did not exist. Certain articles had a shop or shops where they could be found. For example food could be bought in the Közért (grocery store) or perfume at the perfumery and clothes at the small-scale clothing cooperatives or the state department store. There were only a few styles available and if someone wanted a custom-made design than s/he could visit the custom tailor shops of the clothing cooperatives. Clothing cooperatives were the products of Socialism. Before World War II. clothing industry was only professed by artisans but in the 1950s this industry (like all others) was incorporated by the cooperatives. Initially only craftsmen were working in these cooperatives but when mass production started many unscaled people got employed. This resulted in a quick decay of quality. However, the craftsmen still had a chance to work but their possibilities were limited by the government which supervised every field of life - including fashion - and by the low quality of materials.

This poster is very elegant piece what was made for advertising at autumn. The brown colour and the outfit of the characters create an autumn atmosphere. The family on the poster is dressed very elegantly and the drawing itself also bears the same elegance. The characters just stepped out of the cooperative and they are very satisfied with their newly purchased products.