Milk caramel

Hungarian title:



Szilas Győző


B2 (cca. 70 x 50 cm)


around 1960


Very good, light creasing, fold marks, small paper loss.


Paper, offset lithography.

Price: US$1200


Original Hungarian vintage commercial poster from the late 1950s by Győző Szilas. 

The poster promotes milk caramel with the image of a school kid what clearly defines the target group. The kid is depicted sitting at his desk, with an open book, a pen and ink in front of him. He seems bright. The image of the caramel above him in fromt of a white backround pops out, and it looks like the visualization of the kid's thoughts. He needs the milk caramel during studying to enhance his performance. 

The playful style of the poster was widely used at the end of the 1950s and in the 1960s. 

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