Description:
The opening of the Poster Museum at Wilanow is an original vintage Polish event poster by Józef Mroszczak a prominent Polish graphic designer.
Mroszczak was not only a leading Polish poster artist, but was also one of the fathers of the world fame of Polish posters, recognized as a top representative of the Polish school of posters alongside Tadeusz Trepkowski, Henryk Tomaszewski and Jan Lenica. While mainly a visual artist, he was also an organizer of artistic life. His promotion of the poster art was instrumental in it becoming known and valued by large numbers of the public. Mroszczak successfully and innovatively combined the key ingredients of the poster: maximum information conveyed with minimum means and a persuasive pictorial aspect. His posters are more painting-like than those of most Polish artists; he covered large areas with unrestricted spots of colour to achieve a decorative effect. He ensured a balance between the communicative and visual aspects of his posters, the communicative side never becoming a mere pretext for the visual side, the visual side never leading an existence of its own. He was a versatile artist experimenting with different styles. In the 1960s Mroszczak introduced new techniques to his posters, notably photographed textiles and lace. A separate group of posters are Mroszczak's exhibition and advertising works in which the focus is on the sign, information and typography, the latter an invariable strength of his. (source: www.culture.pl)
The Poster Museum at Wilanów was the very first poster museum in the world. This poster was created for the opening.
