Let's drink more fruit juice!

Hungarian title:

Igyunk több gyümölcslevet!


Szilas Győző


A1 1 Sheet (cca. 84 x 59 cm)




Fine, light fold marks and wear, creasing, small tears.


Paper, offset lithography.

Price: US$800


Let's drink more fruit juice! is a 1970 vintage Hungarian advertising poster promoting Hungarian soft drink trademarks designed by Gyozo Szilas. The poster shows three beverages which were all very popular in the 1960s. Each of them have different fruit flavour: sour cherry, orange and peach. Despite the message of the advertisment, these drinks were certainly not healthy. The vivid colours and the geometric shapes make the composition very playful.

Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, such as clam juice. Juice is commonly consumed as a beverage or used as an ingredient or flavoring in foods or other beverages, as for smoothies. Juice emerged as a popular beverage choice after the development of pasteurization methods enabled its preservation without using fermentation (which is used in wine production).

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