Cocoa for breakfast and in the afternoon
Double Tram poster (cca. 24 x 34 cm)
Paper, offset lithography.
Tram poster to promote the State Owned Supermarket (Közért). Közért was the grocery store during Socialist times where all kinds of foodstuff could be purchased. The State Owned Supermarket was the equivalent of a regular supermarket but was a nationalized version of that. The state's purpose with posters was - besides of course many others - to make the everyday people feel that everything they might need is supplied by the government and is easily accessible in the shops. However, this wasn't exactly the case. There was rather a lack of supply in the Socialist times even though posters of the era tell the opposite.
The poster advertises cocoa. It suggests to drink this hot drink for breakfast and in the afternoon and buy it at Közért. The composition shows a charming boy who is licking his lips before tasting the delicious hot cocoa. The whole composition evokes the atmosphere of a home.