Description:
Decorative tram poster probably from the 1960s advertising a new product, the real fizzy apple juice.
In the sixties the range of themes of commercial advertisements expanded, many new products appeared on the market and healthy lifestyle started to became more and more important. Many posters advertising food or beverages emphasized the healthy and natural ingredients of the product. This poster is a good example of that type of advertisements: besides the slogan the vivid colours and the playful papercut technique allude that the juice was made from real apple. However it was certainly not as healthy as the poster suggests it, fizzy drinks usually contained sugar and other unhealthy ingredients.
