TIP67 dishwashing liquid is a good tip

Hungarian title:

Jó tipp a TIP67 folyékony mosogatószer

Artist:

So-Ky

Size:

A1 1 Sheet (cca. 55 x 84 cm)

Year:

1969

Condition:

Fine, light fold marks.

Material:

Paper, offset.

Price: $800

Description:

Original vintage Hungarian commercial poster from 1969 by the designer couple So-Ky. 

The repetitive pattern of the background is given by the product's name written with a playfully arranged typography. The text combined with the deep blue colour resembles the wavy water, what is a desired assosiation when promoting a dishwashing liquid. The stylized image of the product consists of simple geometric shapes what create a contrast with the visually stimulating background. The textual information is minimal and it incorporates the product's image: the slogan is a word play: TIP67 dishwashing liquid is a good tip. 

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