Tweed is in fashion
Double Tram poster (cca. 24 x 34 cm)
Paper, offset lithography.
Tweed is in fashion is an original vintage 1960 tram commercial poster for promoting tweed.
Tweed was brought into fashion by Coco Chanel who saw this material on men in Scotland in the end of the 1920s. Coco Chanel was the one who first designed clothing for women from tweed. "Tweed is a rough, woollen fabric, of a soft, open, flexible texture, resembling cheviot or homespun, but more closely woven. It is usually woven with a plain weave, twill or herringbone structure. Colour effects in the yarn may be obtained by mixing dyed wool before it is spun" (source: wikipedia.org).
In Hungary tweed started to spread as a fashion trend in the 1960s. This poster depicts three different tweed textile colours in front of a black background. The contrast makes the design very eye catching. The textiles are rolled up just like they are stored in the retails. Each roll has a price tag but instead of having a price written on them, a person is on each, wearing his/her tweed clothing made from the material they are hanging from. The man wears a green suit, the lady wears a purple costume and the little girl wears an orange dress. The yellow text says: tweed is in fashion. The stylized characters add elegance to the whole image.