Felt-tipped Pen

Hungarian title:



Tram poster (cca. 24 x 17 cm)




Near mint.


Paper, offset lithography.

Price: US$280


Tram poster for promoting felt-tipped pen. In 1963, the year when this poster was created, felt-tipped pen was a new invention. It was invented by Yukijo Hoire, a Japanese man who had been the president of Pentel company producing writing instruments. 

This poster focuses on the advantages of the marker compared to a general pen. In the middle Filcirón is written which is the Hungarian equivalent of the fet-tipped pen. Behind it the surfaces it can be used on are listed: plastic, paper, metal, wood, leather. A man is writing it with the product itself. On the bottom of the page the price of the pen is told. 

There are only three colours used on this composition: black, pastel pink and pastel blue. The text has the same colours as the character which results in a very harmonious appearance. The cartoon-like figure is a typical sixties style as well as the typographical style. 

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