Double Tram poster (cca. 24 x 34 cm)
Paper, offset lithography.
Lovely tram poster to promote Rapid detergent.
The poster perfectly emphasizes the advantages of the advertised product. While the washing powder is doing the job, the housewife can relax and read a book. The design is simple yet very lively. It has the detergent in its package and the housewife in a rocking-chair being happy about having the Rapid washing powder so she doesn't have to work so hard. The text above the character says:...it washes alone without soap!...The cartoon-like design was very common in the 1960s.