Hungarian Advertising Company

Hungarian title:

Magyar Hirdető plakát


A1 1 Sheet (cca. 84 x 59 cm)




Fine, light wear, stains, creasing.


Paper, offset lithography.

Price: US$4000


Decorative op art poster for the state advertising company MAHIR (Hungarian Advertising Company) that controlled the media and the advertising industry. - Signed 'V.M.'

This poster shows the strong influence of Op Art, which was represented in the painting of the Hungarian born Victor Vasarely. The black and white optical plays of Op Art painting could be used effectively in poster design. On Magda Vorosmarty's composition the optical play directs the attention towards the center. The representation is symbolic: the advertisement raises and directs the attention as well.

This is the rare, larger A1 1 Sheet format.

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