A1 1 Sheet (cca. 59 x 84 cm)
Fine, light fold marks.
Paper, offset lithography.
Original vintage Hungarian commercial poster from 1969 by the designer couple So-Ky.
The repetitive pattern of the background is given by the product's name written with a playfully arranged typography. The text combined with the deep blue colour resembles the wavy water, what is a desired assosiation when promoting a dishwashing liquid. The stylized image of the product consists of simple geometric shapes what create a contrast with the visually stimulating background. The textual information is minimal and it incorporates the product's image: the slogan is a word play: TIP67 dishwashing liquid is a good tip.