B2 (cca. 50 x 70 cm)
Fine, fold marks, light creasing at the bottom.
Paper, offset lithography.
Original vintage Hungarian commercial poster by Endre Bano from 1964,
The inscription on the poster says: 'The time has come. Hand in your spring clothes to the laundry now!'
The slogan is a word play as in Hungarian 'idő' means both 'weather' and 'time'. Visually the poster refers to 'idő' as in weather, but verbally it refers to it as in time. This double meaning provides the essence of the composition.
The blue and white colours often appear on posters advertising laundry services as those are associated with cleanliness and freshness.