Tram poster (cca. 17 x 24 cm)
late 1950s - early 1960s
Fine, a small paper loss at the bottom left corner.
Paper, offset lithography.
Irén Tomaska's humorous and colourful composition advertises canned soup in general, without any brand. These type of advertisements were typical, especially in the first part of the socialist era. Besides a happy man who enjoys his soup the composition shows many types of vegetables allude to the ingredients of the canned soup. The slogan also emphasize the advantages of the product: Canned soup is ready in a few minutes and is excellent.
Tomaska's posters usually represent the playful and humorous tendency in the poster art of the 1950s and 1960s. With another charming design for the Zi-Zi candy, she won the prize for the best commercial poster in 1958.