Minivizor television - Videoton

Hungarian title:

Minivizor televízió - Videoton


Kovács Vilmos


A1 1 Sheet (cca. 59 x 84 cm)




Fine, fold marks, creasing.


Paper, offset lithography.

Price: US$240


The poster advertises Videoton's product, Minivizor. Videoton was the Hungarian electronics manufecturer, established in 1938. In 1950 the company was nationalized, became state owned. It developed, manufactured and sold Videoton branded consumer electronics, IT and defence electronics products. Minivizor was one of their products represented by the photography on the poster. The design was made with a mixed technique. The yellow background is in contrast with the silhouette of the lady in gloves, holding a flower in her hand. This contrast provides the essence of the composition.

The lady's silhoutte in front of the yellow background and the VTTV logo on the left hand side was a design used for more Videoton posters. The image of the product, the name of the product on the bottom of the page were the inconstant  items. Another example of the usage of the same design format can be found here

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